The Almond Kids
REBRAND / PRODUCT PACKAGING
I designed a sub-brand for Left Field Farms almond milk half gallon cartons, for both their original flavor and their unsweetened vanilla. Left Field Farms is traditionally a dairy milk company that has expanded into almond milk. The company has a quirky aesthetic, that was redesigned in a way in order to maintain brand consistency and visibility in shopping aisles.
Research and Analysis
I began by noting what the core features of the brand as well as what made them standout amongst their competitors. I also gathered different ways to portray flavor through imagery and researched a company that does sub-branding very well.
Conclusion
A successful redesign can standout without feeling out of brand. A redesign can also fail if it is too different.