Banode started off with its name before any other designing. The name stems from the word anode, the negative end of a battery and a banana, a natural source of potassium.

The mission statement was made to be clear about what Banode does, as it is still a new company. The vision, core values and objectives, reflect a forward thinking company that anyone could get behind.

To help people understand what the company Banode does, a tagline was needed that clearly stated Banode’s focus.

Each team member made different iterations of banana logos and paired them with the company name. Then the top design from each of member was decided and from there the final design was chosen.

Banode is a forward thinking energy provider that offers ingenuity and relatability.